To fully realize this vision and resolve the age-old dilemma between uncompromised taste and modern wellness, Jay knew he needed an expert who understood both science and soul. He partnered with Reza Sadat, a brilliant microbiologist who possesses a rare, invaluable blend of rigorous modern food science and deep-rooted traditional craft.

Growing up in Iran, Reza was trained from a young age by his father, a practitioner of holistic healing who mastered old-world dairy techniques. This rich heritage gave Reza a profound respect for the comforting joy of traditional foods, alongside a deep understanding of how thoughtful ingredients can support the human body. When tasked with redefining what ice cream could be, no one was a better fit for the challenge. Where the industry typically sees a forced choice between a restrictive “health” food and a heavy “dessert,” Reza saw a beautifully solvable problem.

What began as a passionate project of one friend helping another reclaim his favorite dessert evolved into a relentless, multi-year pursuit. Iteration after iteration, Reza combined his heritage in artisanal dairy craft with clinical, microbiological precision.

The result of their collaboration is our ultimate breakthrough: an uncompromising, world-class ice cream that delivers the luxurious, melt-in-your-mouth experience Jay’s family craved, intelligently formulated for modern metabolic health. By flawlessly integrating a proprietary monk fruit and allulose blend with functional, body-loving benefits like added protein, prebiotics, and fiber, Reza ensured that the beloved family tradition could confidently return to the table. Today, every pint of Serotonin Scoops isn't just "less bad"; it is thoughtfully, brilliantly better, bringing people back together one scoop at a time.